Strategies developed to activate the collaboration between Bodega Bay and Thirst Project, as well as Bodega Bay and Ecologi, in order to bring sustainable solutions to those in need.
Thirst Project is a non-profit organization that aims to provide clean drinking water to communities in need. The partnership with Thirst Project offers a meaningful impact; with every hard seltzer can sold, 17 litres of clean drinking water is provided to those who need it most.
In addition Bodega Bay is also dedicated to working with Ecologi to promote a more sustainable and environmentally-friendly future. Through our partnership with Ecologi, Bodega Bay is dedicated to planting 100 trees each month, as we strive towards creating a more sustainable and environmentally-friendly future.
A double-sided leaflet, provided to customers when purchasing a Bodega Bay hard seltzer, informs them of the positive impact their purchase is making. This leaflet highlights our partnerships with Thirst Project and Ecologi, and the specific ways in which their purchase is helping to bring sustainable solutions to those in need.
This leaflet not only informs customers of the positive impact of their purchase, but also empowers them to feel like they are making a difference through their consumer choices. By providing this information, there's hope to increase customer satisfaction and ultimately drive more purchases of Bodega Bay hard seltzers.
For cans of Bodega Bay hard seltzers purchased in-store, a biodegradable peel-off lid. The lid can be easily removed by the consumer and serves as a reminder of the positive impact of their purchase while also being an eco-friendly alternative to traditional packaging materials."
An alternative approach to inform customers of the positive impact of their purchase is to use transparent eco-friendly stickers on the cans of Bodega Bay hard seltzers. These stickers do not obstruct the can's packaging and clearly communicate the partnership with Thirst Project and Ecologi, as well as the specific ways in which their purchase is making a difference.
For online purchases, a biodegradable paper wrap with miniature tree or herb seeds can be included. This not only informs the customer of the positive impact of their purchase but also empowers them to actively contribute to the environment by planting and nurturing the tree or herb. This added touch provides an additional level of engagement and satisfaction for the consumer.
All of these materials have been designed to incorporate both Bodega Bay's branding, as well as the branding of Thirst Project and Ecologi. This ensures that customers are aware of the partnerships, while also maintaining a cohesive and consistent brand identity.
A Trafalgar Square installation is proposed to raise awareness of Bodega Bay's partnership with Thirst Project and Ecologi. The high traffic area of Trafalgar Square is an ideal location to reach a large audience. The installation will depict a Bodega Bay can providing clean drinking water to those in need, with tree sprouts located below to symbolize the collaboration with Ecologi. A QR code will be placed on the base of the installation for passers-by to access more information about the project.
Additionally, location-based text messaging will be utilized to send information about the project and the installation to those in the vicinity of Trafalgar Square. This will prompt those who may not have seen the installation to look for it and learn more about Bodega Bay's commitment to sustainable solutions. The installation will also provide a visual backdrop for social media moments, encouraging others to choose Bodega Bay for the positive impact it brings.
An alternative asset is proposed for the London Underground Tube. Using the handrail pole to mimic a tree, a small speaker will be hidden within the installation to play the sound of trickling water, but only when announcements are not being made. This will create an immersive experience for commuters, reminding them of the importance of clean drinking water. Information and branding will be placed at the base of the pole to provide more information about the partnership with Thirst Project and Ecologi. This innovative approach will help to raise awareness of Bodega Bay's commitment to sustainable solutions and encourage more people to choose Bodega Bay for their beverage needs.
