IRIS is an innovative audio technology company with a mission to enable the world to Listen Well. Their newest product that has become the overarching brand: IRIS Clarity, a noise cancellation app that removes distracting background noise from customer calls.
My tasks included budget allocation, booth design, collateral creation, and marketing initiatives around the event. To date we have attended events in Orlando, Vegas, Nashville, United Kingdom and Philippines.
Secondary marketing initiative: sensory goody bags to emphasise the importance of audio in call centres, playing on the phrase "the only sense that matters in a call centre is audio." This initiative highlighted IRIS Audio Technologies' mantra, showcasing the critical role of voice.
Below is an initiative we launched at the Business Show 2022, where we sponsored the giveaway bags distributed at registration. Each bag featured a QR code that linked to the video displayed.
If you would like to learn more about my contributions to IRIS, please feel free reach out to me. I would be more than happy to discuss my work with you in further detail.
